Campaign on Election Awareness
|Did you know that voting in urban areas is significantly lesser than in rural areas?
The 2014 general election saw the highest national voter turnout at 66.4%. But even in that year, urban voter turnout was only 56.85%, ~10% less than the national average. Some of the wealthiest constituencies in India witnessed the lowest voting turnouts.
Elections form the very base of democracy. By not participating, we run the risk of becoming politically irrelevant. Urban voters need to engage with the democratic process to make it work better for them.
Many different issues seem to hold back voters, some born out of misconceptions about the voter registration process and some out of cynicism regarding the political process and one’s ability to make a difference.
This is where we need your help.
What can we do about it?
To address the misconceptions and the cynicism(!), YLAC and Instagram have come together to create a toolkit that offers a detailed and easy to understand guide on voter registration, resources for finding candidate related information including records of previous parliamentary performance, as well as tips on detecting fake news.
Join us in this mission to increase awareness among urban voters. Use the toolkit and conduct a session in your office, college or neighbourhood!
If internet is available, you can encourage people to check their names in the electoral rolls or register on the spot. You can also help them see the parliamentary performance of their current MP in Lok Sabha.
Use the hashtags #ActiveCitizenship and #VoterAwareness while sharing any visuals, pictures etc., and tag ylacindia on Instagram and Facebook.